Brand communication is a powerful tool for a company’s success. Successful brand management is essential for young start-ups as well as for established companies. The research project ‘Brand Communication in Tech Start-ups’ addresses this topic and thus contributes to the as yet insufficient academic examination of the subject.
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Our Work
Our work is based on approaches drawn from the business practices of successful tech start-ups. In terms of content, the focus is primarily on the communicative and creative processes and structures involved in brand communication, as well as on responsibilities and coordination processes. In comparison, lessons learnt and experiences from established technology companies will also be drawn upon.
Our Goal
The aim of our research is to generate new scientific insights for effective brand management in technology-focused start-ups. Building on this, we intend to develop conceptual approaches for practical application.
Your contribution
To date, there have been very few relevant publications on this holistic approach. We are therefore relying on valuable case studies from tech start-ups and companies with proven track records. With your experience and expertise, you can make a significant contribution to the field of design research.
Framework and scheduling
The interview can take place between the end of April and mid-June 2020. The interview will last approximately 45–60 minutes. We will arrange a time to suit your availability. Due to the current restrictions relating to the coronavirus, we will have to conduct the interview online. We would be happy to use Skype for this.
This is your Benefit
Your support provides us with valuable insights and helps us to further develop scientific research in this field. We will, of course, make the results and new findings from this research available to you in the form of a publication.
We hope that, despite the current challenging situation, you will find the time and opportunity to support us with your expertise. We are delighted to welcome you to our expert interview.
