In cooperation with the Hamburg agency Accenture Song as a partner, the students under the direction of Prof. Mathias Rebmann developed and presented social media communication for the customer ALDI Nord.
A student team of the course "Activation Advertising" of the HAWK Faculty of Design has made it to the final of the renowned GWA Junior Agency Award
A total of 24 students had previously worked a full semester in 5 teams on creative communication solutions for ALDI Nord. They presented the ideas at the partner agency Accenture Song in Hamburg, where they left a lasting impression on the ALDI Nord client team with their creativity and professionalism. After careful consideration, the team consisting of Merle Jacobs, Nikole Schneider and Murad Salim Jundi was selected to organise the university in the final competition on Thursday, 29. February 2024, in Stuttgart. There she and 7 other teams from various universities and agencies present their ideas to a jury of leading experts in the field of marketing.
Since 2002, the GWA Junior Agency Award has been able to take on real marketing and design challenges in cooperation with leading communication agencies. Under professional guidance, the participants gain valuable practical experience in research, strategic planning and creative implementation. So exactly such skills that have a decisive impact on a successful career in the communication industry.
Key data about the project
Study programmes
M.A. Gestaltung
B.A. Gestaltung
Study areas
Design
Period
2024
Goal
Under professional guidance, the participants should acquire valuable practical experience in research, strategic planning and creative implementation
